Your website is a marketing tool
A nice design is really important, but good copy is equally Secret Millionaire Bot Review important. Don't depend on cool graphics to make the sale. Use your words to convince them to buy from you. In my opinion, each website has to answer two questions using bullet-points: Have a toll-free number. It's only $10 a month. And display a physical address, not a PO Box. Most people don't want to deal with online companies that do not have a phone number and a physical address displayed on their website.
Why your visitors should buy what you sell Why they should buy it FROM YOU. (What sets you apart from the competition? Make sure that what makes you different from your competitors is of value to your customers.) Make the text easy to read Some tips: Keep your sentences and paragraphs short. Most long sentences can be broken down into two or even three sentences. Don't go over 6-7 lines per paragraph. Use bold text to highlight the most important part of each paragraph.
Reduce sign-up and checkout times
Have you ever gone to a website, clicked on the Sign Up link and the form was so long that you decided not to fill it out? It happens all the time. If a piece of information is not vital to your business, don't ask for it. If you really need to ask for a lot of information, get the names and email address in the first step. That way, if they don't complete the registration/checkout process at least you know who they are and can remind them to finish the process later.
Avoid mistakes with your contact form
If your contact form has a CAPTCHA (that weird strings of characters that you need to type to prove you are human), get rid of it. CAPTCHA codes are annoying, and depending on your audience 10-50% will leave if you ask them to prove they are human. For one of our clients we increased their inquiries by 27% by getting rid of their CAPTCHA code and the clear button. Do you realize how big that is? A tiny change increased their revenue by 27%! Use bullets as they are a great way to summarize your main points.
A nice design is really important, but good copy is equally Secret Millionaire Bot Review important. Don't depend on cool graphics to make the sale. Use your words to convince them to buy from you. In my opinion, each website has to answer two questions using bullet-points: Have a toll-free number. It's only $10 a month. And display a physical address, not a PO Box. Most people don't want to deal with online companies that do not have a phone number and a physical address displayed on their website.
Why your visitors should buy what you sell Why they should buy it FROM YOU. (What sets you apart from the competition? Make sure that what makes you different from your competitors is of value to your customers.) Make the text easy to read Some tips: Keep your sentences and paragraphs short. Most long sentences can be broken down into two or even three sentences. Don't go over 6-7 lines per paragraph. Use bold text to highlight the most important part of each paragraph.
Reduce sign-up and checkout times
Have you ever gone to a website, clicked on the Sign Up link and the form was so long that you decided not to fill it out? It happens all the time. If a piece of information is not vital to your business, don't ask for it. If you really need to ask for a lot of information, get the names and email address in the first step. That way, if they don't complete the registration/checkout process at least you know who they are and can remind them to finish the process later.
Avoid mistakes with your contact form
If your contact form has a CAPTCHA (that weird strings of characters that you need to type to prove you are human), get rid of it. CAPTCHA codes are annoying, and depending on your audience 10-50% will leave if you ask them to prove they are human. For one of our clients we increased their inquiries by 27% by getting rid of their CAPTCHA code and the clear button. Do you realize how big that is? A tiny change increased their revenue by 27%! Use bullets as they are a great way to summarize your main points.
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